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LEADING SALES AS ONE WHOLE
BUSINESS SYSTEM
In management projects a team of managers works
together to lead the whole organization to a key goal - such as breakthrough
goal, strategy execution or the resolution of a systemic constraint of the
business system.
Operational planning is the management task which
delivers the operational plan.
You bet. Many sources quote failure rates of >50%
of management projects. THE ECONOMIST in the article of “Overdue and over budget, over and over again”
(June 11, 2005) offers even more
pessimistic estimates.
Delta Institute has conducted "management project defect
tracking" studies on management projects over a period of several years.
(1) This
research revealed three key reasons for failure of management projects:
-
WRONG COMMITMENTS: the plan's commitments are delivered, but we miss the
goal
-
WEAK COMMITMENTS: the commitments are not well defined
-
BROKEN COMMITMENTS: the commitments are not delivered.
With
RIGHT COMMITMENTS, STRONG COMMITMENTS and ALL COMMITMENTS DELIVERED the operational plan will be
successful.
The
"right" commitments deliver those "vital few" results required to bring the
management project to the goal.
Managers often build their operational plans using the “BVI
Methodology” (brainstorm, vote, implement). In result, these plans are more
expressions of the organization's politics rather than high quality
management tools. Unfortunately when dealing with system change this approach
has little to no chance to delivers the lines of action actually required for
system change.
Instead, systematic methodologies must be
rigorously applied to arrive at the "right commitments". Successful operational
planning is based on
-
deep understanding of the business system which
management wants to lead to the goal of the operational plan,
-
deep research for all obstacles to be overcome
on the way to the goal,
-
rigorous logical testing of the operational
plan before it is released for implementation,
Well defined commitments consist of five elements
- each of which must be defined correctly:
-
the
owner: who
commits to deliver,
-
the deliverable:
what will be delivered,
-
the
purpose: why that commitment is vital for the goal,
-
the
due date: by
when the delivery is required,
-
the acceptable effort:
with which budget.
Making
sure that all
commitments in an operational plan are the right ones, are strong and are delivered
is top management responsibility. Therefore, top managers of successful
management projects do not fall into the "delegation trap" ("My job is
to write the strategy - your job is to execute it. My job is NOT to control if
you execute").
They
own every element in the operational plan and don't delegate responsibility for the operational plan for a second.
TEMPLATE AND EXAMPLE OF AN OPERATIONAL PLAN
See this page for a
template and example of an
operational plan.
Delta Institute offers assistance to design the
operational plan and to lead it to success. With the help of Delta Institute
top management will build the operational plan quickly, for quick
implementation and for achieving its results. Five steps are required:
Step
1: LAUNCH
2 to 5 days of hard work defining the operational
goal, the key areas of commitment and start of detailed commitment planning.
Step
2: BUILD COMMITMENT PLAN (HOMEWORK)
In a period of 3 to 6 weeks several days of
detailed commitment planning. Frequent checks with and coaching by Delta
Institute, by email and phone.
Step
3: FINALIZE THE PLAN
2 to 5 days of hard work. Result is the final
operational plan including all documentation and execution dashboard.
Step
4: CHECKPOINTS
Three months after finalization of plan. Rigorous
review of progress. Decisions. Repeated each quarter.
Step
5: CELEBRATE
Goal achieved – within deadline and budget. Joy
and pleasure. Rewards. Celebration.
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Our
Seminars for Chief Sales Officers
Unblock the Power of Your Sales
Force!
German:
Feb.16, 2010, Vienna, Austria
English: March 2, 2010, Geneva, Switzerland
German:
March 18, 2010, Grosshartpenning, Germany
German:
April 20, 2010, Vienna, Austria
English; June 9, 2010, Geneva, Switzerland
DELTA T-Selling Consultants
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April
12-16, 2010, Geneva, Switzerland
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Sales management with a system approach based on Goldratts theory of constraints

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Protecting Sales in Times of Financial Crisis
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